Everyone knows that Amazon wants to extend its digital media offerings. Its executives know the long-term trends for sales of DVDs, Blu-Rays and their players. The company that dominates e-book and e-reader sales was already �beaten first to digital music by Apple. Jeff Bezos never wants that to happen again.
Source: http://www.wired.com/epicenter/2012/01/amazon-win-streaming-video/
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