Justin Vincent chose a moving company based on positive Yelp reviews. Things did not work out well. "I spent 40 days without any furniture and quite a few of my belongings have been misplaced ? forever." Turns out negative reviews were there, but suppressed. Could smarter design have prevented this? (via @blam)
Source: http://boingboing.net/2012/04/27/after-yelp-referral-leads-to.html
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