The A/B Test Results Are In

Employing the A/B testing methodology, gaming site IGN is constantly modifying its site looking for those small changes in wording, placement, even color and form that will yield huge increases in click-through rates. Here are seven tweaks IGN made to its homepage.

Source: http://www.wired.com/epicenter/2012/05/the-ab-test-results-are-in/

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