Friday, 18 May 2012

Test Everything: Notes on the A/B Revolution

How A/B testing, the practice of performing real-time experiments on a site?s live traffic, came to rule the web. And why it's seeping into ever-greater swaths of modern life.

Source: http://www.wired.com/epicenter/2012/05/test-everything-notes-on-the-ab-revolution/

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