Social: And the Winner of the Next Social Networking Jackpot Is?

The $1.2 billion purchase of Yammer by Microsoft is only the latest acquisition in a string of similar deals. Earlier this month, Salesforce.com spent $689 million to buy Buddy Media, which makes Facebook tools for interacting with customers. Oracle last month bought Virtue, which helps companies coordinate social network posts, for $300 million. And analysts expect acquisitions of "Facebook for business" plays to continue.

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