Social: With Bold Redesign, Foursquare Locates Relevance

Until now, Foursquare has been more like a Hollywood caricature of a social networking business than the real thing. It has a carousing, socially popular founder. A goofy-sounding value proposition involving "badges," "mayors," and "check-ins." A lofty venture capital valuation ? and reportedly, little revenue. But the fresh redesign described to us by CEO Dennis Crowley and outlined below aims to change all that, making the check-in service attractive to a whole new class of consumers and, just as crucial, providing advertisers highly targeted access to those consumers.

Source: http://www.wired.com/business/2012/06/foursquares-plan-for-relevance-and-riches/

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